See what every ad dollar brought back.
You know what you spent this month. LeadPointe shows you what came back, source by source, so you move the money to what works instead of where it went last month.
Spend on one side. Revenue on the other.
Every ad has its own tracking number and link, so each call and form is tied to its source. When a job closes, its value is traced back to that source. You see dollars spent against dollars earned for every channel, and a plain suggestion for where to move the budget.
| Source | Spent | Jobs | Earned | Return |
|---|---|---|---|---|
| Google Ads | $2,400 | 14 | $9,800 | 4.1× |
| Direct mail | $600 | 4 | $2,900 | 4.8× |
| $1,200 | 3 | $1,500 | 1.3× | |
| Lead sites | $800 | 2 | $900 | 1.1× |
| Paid total | $5,000 | 23 | $15,100 | 3.0× |
| Website & Google Business | $0 | 9 | $5,400 | free |
Two answers most reports mix up.
Where a customer first found you, and what finally got them to book, are often different ads. LeadPointe tracks both, so neither one gets the other's credit.
First source
The ad, search, or referral that first brought the customer in. This is what your awareness spending is worth.
Closing campaign
The campaign that turned them into a paying job. This is what your follow-up and offers are worth.
Cost per lead and what each customer is worth.
See what each channel costs you per lead, and what the customers it brings in are worth over time. A channel that looks expensive per lead can be your best one when its customers keep calling back.
- Cost per lead for every channel
- Lifetime value by channel, not just first-job value
- Earned per dollar spent, side by side
- A monthly summary in plain numbers
Ready to build your business?
Your site live in 24 hours, every lead followed up, and a clear answer on which ads paid. Call and we'll walk you through it.
Grow smarter.
Save time. Close more.